Welcome text
Say who you are, what to expect and how to leave.
BeforeWelcome to my list. Msg&data rates apply.
AfterHi {first_name}, it's {creator}! Thanks for joining my text list. Expect about 2 texts a month, news first. Reply STOP to opt out.
Tool
Opt-in Checklist and Voice Guides
Run through this before every fan blast. Your progress is saved only in this browser. It is general good practice, not legal advice. Rules differ by country and carrier, so check the ones that apply to you.
Readiness score
0%
0 of 10 done.
Still open
Pre-send checklist
What this means
Use a sign-up form, keyword or app screen that says what they will get. Never add numbers you bought or collected for another purpose.
What this means
Store the date, the source and the wording shown. If a carrier or a fan asks, you can show it.
What this means
Start the first message with your name or brand, for example "It's Mia". Fans should never wonder who texted them.
What this means
"About 2 texts a month" in the welcome message sets expectations. Going over it is the fastest way to lose fans.
What this means
Add it with one click in the Broadcast Studio. It costs about 22 characters, so check the segment count.
What this means
Treat words like stop, unsubscribe and cancel the same way. The Inbox Triage task in the Reply Desk flags them as High priority.
What this means
A common rule of thumb is between 8 am and 9 pm in the fan's own time zone. Use the Send Planner strip to find a window.
What this means
Say what is really happening and when. Only say "limited" when it is.
What this means
A single emoji can cut a segment from 160 to 70 characters. Check it in the Studio before you send.
What this means
Remove numbers that bounce or have opted out, then enter your own rate in the Send Planner to see the bill before you send.
Creator voice guides
Four common fan texts, each as a before-and-after. Open the better version in the Studio and make it yours.
Drop announcement
Give the day, the time and one link. No shouting.
BeforeBUY NOW!!! LIMITED!!! my merch
After{first_name}, the new merch drops Friday 6pm PT. Early look: example.com/drop Reply STOP to opt out.
Thank-you reply
Echo something the fan said so it feels written for them.
BeforeThanks for your message.
AfterThank you, {first_name}! Knowing the track kept you company means a lot to me. Good luck this week.
Re-engagement
Ask once, make leaving easy, keep it kind.
BeforeHaven't heard from you. Still there?
AfterHey {first_name}, it's been a while! Want to keep getting my updates? Reply YES to stay, or STOP to leave. No hard feelings.